i collect questions.
some become artworks. some become strategies. some become essays, experiences, lectures, conversations, or businesses. they are all stories.
i never cared much about disciplines.
i have been called a strategist, creative director, storyteller, artist, researcher, lecturer, and occasionally worse things. labels create boundaries, and that bothers me.
what interests me is what makes people tick and what hidden forces shape human behavior. i am drawn to things that resist simple explanations: identity, desire, belonging, perception, emotion, and the stories we use to organize reality.
over the past twenty years, i've worked across disciplines, helping brands and institutions solve complex communication challenges and unlock the new ways of thinking required for an age where we don’t passively consume media, but actively participate in it.
i’ve built my practice on the belief that rigorous, deeply human research is the creative process, and that good work happens where optimism, generosity, kindness, and a stubborn devotion to craft collide.
curiosity is my engine.
wonder keeps me honest.
writing helps me think.
i take the work seriously, not myself.
currently based in munich, germany.
